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11 Jun 2025

Why Some Sellers Leave Fake Family Photos in Their Homes

Real EstateBuyer Psychology, Real Estate Marketing, Staging Secrets

Walk into an open house and you might expect fresh flowers, cozy furnishings, and soft lighting. But occasionally, you will also spot something more unexpected family portraits in frames that do not match the owner. That’s because some sellers purposely leave behind staged or even fake family photos. While it may sound odd at first, this tactic is rooted in buyer psychology and strategic marketing. Family photos, even staged ones, can stir feelings of warmth, happiness, and emotional connection. Buyers don’t just shop for square footage or granite countertops, they shop for a feeling. A framed photo of a smiling…

The Hidden Reasons Homes Linger on the Market

Real Estate TipsHome Marketing Matters, Home Selling Tips, Real Estate Education

When a home sits on the market longer than expected, the price is often the first thing blamed. While overpricing can be a major factor, it's far from the only one. One of the most common culprits is poor presentation. Buyers today form opinions within seconds, often based on online photos before they even step foot inside. Homes that are cluttered, outdated, poorly lit, or in need of deep cleaning may leave a negative impression. Listing photos that are dark, grainy, or unprofessional can stop interest before it starts. Accessibility and Showings Another big reason homes don’t move quickly is limited…

What’s Ahead For Mortgage Rates This Week – June 9th, 2025

Financial ReportsFinancial Report, Jobless Claims, Mortgage Rates

With next week bringing the latest wave of inflation data reports—namely the CPI and PPI—this week featured a slew of releases with minimal impact. The Trade Deficit and the Federal Reserve's Beige Book stood out as the main indicators reflecting the current state of the economy. Although tariffs have largely been put on pause, their effects continue to reverberate across numerous industries. Significant concern remains due to the instability in decision-making from the current administration. The Trade Deficit came in as expected, with the deficit cut in half following the announcement of tariffs, which caused imports to plunge. Meanwhile, the…